The competition of automobile finance is fierce and the demand for financial services is increasing
Time of Release:
2022-12-13
It is understood that the traveler is an ordinary drifter with no house and no high salary. He drove to Xizang to fulfill his personal dream. He bought a car through the auto loan provided by Murray Auto Finance, an Internet consumer finance company, and started his journey. "Paid ride" only charges 10 yuan, the traveler joked: "a little bit makes a lot, maybe we can pay off this month's car loan."
It is understood that the traveler is an ordinary drifter with no house and no high salary. He drove to Xizang to fulfill his personal dream. He bought a car through the auto loan provided by Murray Auto Finance, an Internet consumer finance company, and started his journey. "Paid ride" only charges 10 yuan, the traveler joked: "a little bit makes a lot, maybe we can pay off this month's car loan."
In recent years, with the increasing demand of users for financial services, the efficiency and convenience of modern Internet consumer financial services have become prominent. Just imagine, if this traveler with no house and no high salary wants to buy a car with a loan, but just like the traditional loan, encountered high threshold and audit, I am afraid that the passionate dream has been exhausted by the complicated loan procedures.
In recent years, the development of consumer finance in full swing in China is transforming this cumbersome and threshold auto consumer finance loan from users' worry about whether they can borrow to the demand of whether they can borrow simply.
Auto finance industry competition to upgrade user demand into the core
Auto consumer financial products are financing services provided by auto financial institutions to consumers in the process of auto sales. In developed countries such as Europe and America, automobile consumer financial products are the second largest personal financial products after real estate finance.
In China, since its establishment in 2004, auto financing companies have only developed for more than ten years in China, but as one of the industries closely combined with industry and finance, their development has been relatively mature. With the government's policy encouragement to consumer finance companies in 2015, a new round of transformation is gradually brewing -- auto finance has changed from a market share at the beginning to a service-oriented competition with user demand as the core. The auto finance industry is gradually returning to the core competitiveness of user demand-oriented, constantly improving and upgrading customer experience.
According to the survey data of 2015 China Automobile Consumption Trend Survey Report, 34.4% of car users choose credit consumption; Among users without a car, 82.4% consider credit consumption when buying a car. On the other hand, 40.4 percent of those who bought cars on credit chose loan products from auto finance companies. In 2015, consumer satisfaction with auto finance companies' products jumped to 84.8 percent from 47.5 percent in 2014. There is no doubt that auto finance has played a driving role in boosting auto sales, and consumer satisfaction has become the key goal of auto finance companies.